Brazil isn’t just about the immense Olympic Games, the seemingly endless Amazon river, or eternal promises of amazing summers. In the small city of Joinville (in the south of this immense country), the Sadalla Amin Ghanem Eye Hospital saw the light in 1942. Over the years, it has developed into a thriving family owned business that breathes dedication and passion - towards patients, towards ophthalmology, and towards maintaining and strengthening family bonds within three generations. In their shared aim for even better eye care, the Ghanem family experienced a full circle moment when Vinícius Ghanem had Artisan lenses implanted in his own eyes, by his father.